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One thing you shouldn’t leave home without

I like to think of ideas as little fireflies. They’re brilliant and bright, but hard to catch. Now you see them, now you don’t. That is, unless you write them down. How many times have you been out in the world—walking your dog, browsing a corkboard at a coffee shop,...

How to torque with integrity

When I worked as a journalist, there was one thing you didn’t want to let an editor talk you into doing, and that was torquing your story. Especially if you were an ethical journalist writing about issues you cared about. To “torque” means to apply force to something,...

Are you asking too many questions?

First things first: I LOVE questions. I pride myself on being a pretty good asker-of-questions. Former journalist, active listener, curious mind. Asking great questions takes intelligence and empathy—traits I appreciate tremendously. I think this is why I’m a...

How to be funny (in writing)

I don’t consider myself a funny person. I do LOVE a lot of funny people (and some of them even let me hang out with them). In social situations, I’m the quiet one with the occasional zinger. Yet I’m pretty sure nobody would describe me as a funny...

Make this the year you write your book

It’s funny how our next business steps can be so blatantly obvious that it takes us a while to see them. Earlier this year, I hosted a Virtual Writing Retreat for Entrepreneurs and as I got to know the incredible participants, one thing kept coming up over and over...

Dash vs. hyphen

Are you using the right one? I recently developed a new philosophy for style tips I share with clients. And no, I’m not talking about fashion, because nobody should listen to me on that. “Style” is writing and editing terminology for the punctuation,...

How to make your brand magnetic to the brand-immune

I have a confession to make. You know me as someone who deals in branding, and it’s true—I help small businesses build and grow their brands through storytelling, helpful marketing, and authentic communication. And I love what I do. But as a consumer I have...

Do this to make your copy tighter and brighter

Last week I wrote about revision, starting with the very fact that…it should happen. I’m following up with a list of words you can cut from your writing. A little nip/tuck can make your work tighter, brighter and easier to read. 1. Extra words in a list....